Friday, September 19, 2008

Marketing and Online Business

As an increasing number of people become interested in starting a home-based business, the market is becoming that much more competitive, and you are not sure if you can make money online.

Compounding this concern is the fact that there are so many different online businessess.

Some of the online business opportunities that you will find include auction sites, adsense revenue, countless affiliate programs, where you sell someone else's product and are paid a commission or flat rate; buying resale rights to e-books, software or articles, which gives you the right to sell these products. Some give you the right to sell them as if they were your product, and you set your own price, keep all of the profits. You can also build an internet business by obtaining resale rights that only allow you to resell the product for a predetermined price, making a commission from the sale.

You can make money at home with an internet business; you don't have to learn everything there is to know before you make money on the internet. There are countless information products that will teach you online business and internet marketing concepts that have been, and still are being implemented by most, if not all of the great internet marketers today. What is the single, most important principle to consider when choosing your internet business? I would tell you to be very diligent in your research, and choose a niche market.

What is a niche? A niche is a highly specified topic or subject; simply a group of people with similar ideas, they are looking for something in particular. They are very zealous about their area of interest.

I have made the mistake of thinking, “more is better” when it comes to choosing a product or service to sell via my internet business; say you're an affiliate marketer and you have a store of tens of thousands of products. You don't know where to start, and you want the best possible chance to make money at home with your online business, so you decide to promote the whole store, or collection of products. So what happens? Certain people are looking for certain things, online businesses, products; they come to your business website and have to search through possibly 2,000 products to find what they are looking for. They will not stay on your site very long, instead choosing to go to another online business website that tailors their product(s) to a specific “niche”.

Before you choose the niche market to target with your internet marketing campaign, here are four important points to consider:

1. Is the market easily defined and reachable? Groups of people who are like-minded will be found in the same places; forums, social networks, websites. Do you know how and where to send your “message” to reach these people?

2. Is the market small enough that you will not have too many competitors, forcing the price of your advertisement up because the keyword(s) you want your online business to be associated with, are highly sought after? But is it still large enough for you to make a good profit?

3. Can your target market have the money to spend?

4. Is your target market almost obsessively passionate about their hobby or topic of interest? Are they constantly seeking more information related to their subject? A couple of examples of such groups would be golfers and nascar fans.

Research, while keeping in mind these questions, will help you pick the best suited niche market for your online business, and you can structure you internet marketing accordingly.

If you follow these simple steps, you will be miles ahead of most internet business opportunity seekers who want to work at home.

For more information on marketing and online business, CLICK HERE.

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